Peugeot has long been prowling the Philippine market. From compacts, to sedans, to SUVs, the French marque has had its fair share of sales and fans. In an effort to continue its aggressive strategy to increase and solidify its presence, particularly in the C-segment SUV market, Peugeot has launched the new 3008 SUV Active.

Sharing the same pedigree as its older 3008 GT Line sibling, its price point is just as aggressive Peugeot’s push back into the SUV fray. How aggressive? Perhaps a more apt question would be “how is it priced?” And the answer to that question is a difference of PhP 500,000 lower than the aforementioned GT Line.

2019 Peugeot 3008 Active offered at Php500K less image

Similar to its older brother, the 3008 SUV Active Diesel possesses unique and distinctive styling. Its dynamic silhouette highlights an athletic and aggressive stance, which flows from the front grill, down its sides and edged trims, all the way to the gloss black rear panel.

Up front, you have slim halogen headlights that provide a feline-line appearance to the vehicle. All the same, rounding it all up at the rear are Peugeot’s signature claw effect LED lighting.  This makes for an unmistakable identity even when seen from the back.

2019 Peugeot 3008 Active offered at Php500K less image

Steeping inside the 3008 SUV Active, driver and passengers alike are treated to a modern, sophisticated cabin. Continuing to deliver on Peugeot’s own i-Cockpit design, everything is placed and positioned with everything within easy reach, especially for the driver. Comfort, accessibility, an elevated driving position, a compact steering wheel, touch screen controls, and a futuristic all-digital dashboard are only a few of i-Cockpit’s highlights.

 2019 Peugeot 3008 Active offered at Php500K less image

“Peugeot is proud to unveil the first stage in its long-term goal of bringing its products to a wider and truly global audience,” Peugeot Philippines President Glen Dasig said. “To achieve this, we are making our vehicles more accessible to the market while still providing the same driving experience and comfort found in our current range” he added.

“No compromises have been taken in making the Peugeot 3008 SUV Active more attainable. “This is proof that Peugeot has taken serious interest in expanding its reach in the Philippines by providing products that are priced very competitively against its rivals,” Dasig later concluded.

The Peugeot 3008 SUV Active Diesel is now available in select Peugeot dealerships nationwide with a price of PhP 2,390,000 and comes in three exterior colors: Bianca White, Nera Black, and Artense Gray.