Chinese auto giant FAW may soon produce cars that resemble a certain luxury marque that hails from Goodwood in the UK. That's because FAW recently announced that they have acquired the talents of Giles Taylor, the former Director of Design for Rolls-Royce Motor Cars.
Taylor will formally join FAW as 'Global Vice President of Design', as well as 'Chief Creative Officer' for the company. He will be working in Germany and will lead the establishment of the company's new Advanced Design Center in Munich. There, he will be joined by a globalized high-end design team that will undertake forward-looking concepts and production projects for Hongqi, FAW's luxury brand.
“I am very much looking forward to embarking on an exciting new career path with FAW. Hongqi, as the oldest and most famous Chinese car brand, carries with it a deeply significant and diverse cultural history. There are many inspirational elements surrounding the marque with which to create fresh, modern vehicles for the new era. I look forward to working with the FAW Executive team to deliver this fascinating mission for HONGQI as well as exciting future products for FAW,” said Taylor.
Giles Taylor graduated in 1992 from the vehicle design discipline of the Royal College of Art in London. He spent 13 years in Jaguar wherein he held the position 'Chief Designer' for such cars as the XK and the current XJ. He then joined Rolls-Royce Motor Cars in 2011 where from 2012 he became Director of Design until his transfer to FAW. He led the design of famous Rolls-Royce motor cars like the drop-head Dawn, Phantom VIII and the all-new Cullinan SUV.
Liuping Xu, Chairman at FAW, welcomed Taylor's joining by stating that the company needs more internationalized, specialized and diversified team with a more globalized mind and vision in order to deeply fuse China's rich high-level culture with other global cultures, modern fashion designs, and leading-edge science and technologies.
“Mr. Taylor is familiar with Hongqi and Chinese culture. He possesses a deep understanding for this brand. His rich experiences in the design of high-end luxury cars and his insight into the trend of global designs and innovations highly match the brand positioning, product layout and future planning of FAW and Hongqi. I believe, his joining will help Hongqi achieve the target of building a 'new noble brand' – the best in China and famous around the world,” added Xu