China’s Great Wall Motor has truly come a long way in the pickup business; a history that traces back to badge-engineered models such as the Deer and Sailor to the Wingle series.

Now it is taking aim with its new 'Cannon' at international market stalwarts such as the Ford Ranger, Isuzu D-Max, Mitsubishi Strada, Nissan Navara, and Toyota Hilux.

Great Wall aims

Unveiled at the 2019 Shanghai Auto Show, 'Cannon' is really the direct translation of the Chinese name of Great Wall’s new pickup series which succeeds its Wingle. The new pickup is being marketed as China’s "first international pickup".

The automaker says their new product also aims to meet Euro NCAP 5-star crash safety standards.

Based on its new P71 platform, Great Wall’s new pickup features a new ladder frame with rear multi-link suspension as the Chinese company aims to attract new lifestyle buyers. The new platform is said to be lightweight and scalable.

Great Wall aims

The Cannon is moving outside of the normal utilitarian identity of pickups and joining the passenger/lifestyle pickup market. It will be fitted with a new commonrail turbo diesel fitted with an 8-speed automatic transmission.

Great Wall aims  

To further its goal of reaching non-traditional pickup buyers, the Cannon is fitted with features such as 9-inch touchscreen infotainment with internet connectivity, adaptive cruise control, automatic parking, steering wheel heating, remote control start-up, automatic climate control, and voice commands.

Great Wall aims

Headlining their display is an off-road concept of the Cannon which is aimed at cross-country adventurers. The concept is fitted with a winch-equipped front bumper, mud-terrain tires, raised suspension, chunkier fender flares, a tougher looking grill, matte black roll bar, and revised rear bumper.

Great Wall aims

It gets an equally 'sporty' interior appointment with black and yellow contrast upholstery.